Do you know what your top-performing salespeople do differently?

We study how your team works to identify what succeeds and why. Then we build a shared sales strategy with clear processes in the tools you already use.

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Illustrative example: A sales strategy table converts qualification criteria into configured rules.

A team,different results

The best results are not always understoodYou know who gets opportunities, but not always what decisions, messages and ways of working explain those results.
Knowledge is not sharedEach salesperson learns on their own and a good part of that experience remains in conversations, notes or personal habits.
The strategy is outside the toolsThe criteria exist, but they don't appear when the team selects an account, prepares a message, or registers an opportunity.

We identify what works and scale it.

We analyze sales activityWe review the CRM, campaigns, calls and results, and talk to the team to understand how they currently work.
We identify the patterns that workWe identify the segments, messages, decisions and ways of working that get better results, and who uses them.
We bring them into day-to-day workWe turn those findings into shared criteria and processes, built into the CRM and the tools the team uses.

What works for one, works for all.

A clear view of current results

We identify which segments, buyers, messages and ways of working are generating opportunities.

Tools we set up

HubSpot
Aircall
OpenAI

Sales strategy matrix3 segments

Segment	Buyer	Message
Logistics	Operations Director	Less manual management
B2B SaaS	Sales Director	Predictable pipeline
Energy	Head of Sales	New accounts

B2B logisticsShared criteria

Buyer: Operations Management
Need: Reduce manual prospecting management
Message: More sales coverage, less manual work.

Qualification criteria

Fit with the target market
Responsible for the identified process
Confirmed need

A shared way of working

We define priorities, messages and qualification criteria so that the entire team can apply the practices that already work.

Tools we set up

HubSpot
Lemlist
n8n
OpenAI

Campaign performanceLast 90 days⌄

4Active campaigns

8,6%Response rate

5,1%Conversion

23Meetings

Campaign	Message with the highest conversion	Trigger	Reply	Conversion
Industry · Ops	Cost and scale	New hire	12,8%	6,4%
SaaS Revenue	Predictable pipeline	Team expansion	9,7%	4,9%
Logistics · Ops	Less manual management	New center	7,3%	3,6%

Actions taken after conversion

Scheduled meeting14

Business call9

Follow-up6

The strategy integrated into the tools

The rules are built into the system so the team can prepare and carry out sales work without reinterpreting the strategy for every account.

Tools we set up

Clay
n8n
HubSpot

Impact

The entire team works with the same criteria integrated into the tools.

Prospect with a proven approach.

We identify which practices generate the best results and turn them into a prospecting strategy that your entire team can apply.

Define my strategy